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subject:"World"
~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~person:"Aaker, David A."
~person:"Choi, Seung-chan"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Journal of marketing research : JMR
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The evolution of brands : from signals of quality to storehouses of trust
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National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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