National brand's incentive to offer premium private labels
Year of publication: |
2022
|
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Authors: | Choi, Seung-chan ; Turut, Ozge |
Published in: |
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. - Cham : Springer International Publishing, ISBN 978-3-031-06581-1. - 2022, p. 49-56
|
Subject: | Private labels | Context-dependent preferences | Price-discrimination | Game theory | Handelsmarke | Store brand | Spieltheorie | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-06581-1_6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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