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subject:"World"
~isPartOf:"Contributions to Management Science"
~isPartOf:"International marketing review"
~isPartOf:"Journal of retailing and consumer services"
~person:"Hsieh, Yi-Ching"
~subject:"Brand experience"
~subject:"Einzelhandelspreis"
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How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
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