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subject:"World"
~person:"Aaker, David A."
~person:"Choi, Seung-chan"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Konsumentenverhalten
Marketingmanagement
Brand
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2
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Aaker, David A.
Choi, Seung-chan
Sarkar, Abhigyan
19
Phau, Ian
18
Dawes, John
15
Diamantopoulos, Adamantios
14
Fetscherin, Marc
14
Loureiro, Sandra Maria Correia
13
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Ko, Eunju
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9
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9
Keller, Kevin Lane
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California management review
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Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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2
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
3
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
4
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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