National brand's competition with premium private labels : the role of context-dependent preferences
S. Chan Choi, Ozge Turut
| Year of publication: |
2023
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|---|---|
| Authors: | Choi, Seung-chan ; Turut, Ozge |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 165.2023, p. 1-10
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| Subject: | Private labels | Context-dependent-preferences | Price discrimination | Game theory | Handelsmarke | Store brand | Preisdifferenzierung | Spieltheorie | Einzelhandel | Retail trade | Markenartikel | Brand | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333347