//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"World"
~person:"Ahlert, Dieter"
~person:"Geyskens, Inge"
~subject:"Consumer behaviour"
~subject:"Food trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Handelsmarke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
World
Consumer behaviour
Food trade
Handelsmarke
22
Store brand
19
Einzelhandel
11
Retail trade
10
Brand management
8
Markenführung
8
Brand
7
Deutschland
7
Germany
7
Markenartikel
7
Konsumentenverhalten
6
Marketingmanagement
6
Marketing management
5
Theorie
5
Theory
5
Brand image
3
Lieferantenmanagement
3
Markenimage
3
Markenpolitik
3
Supplier relationship management
3
Discounters
2
Lebensmittelhandel
2
Market research
2
Marktforschung
2
Measurement
2
Messung
2
Private label
2
Private labels
2
Retail assortment
2
Retailing
2
Sortiment
2
private labels
2
retailing
2
1975-1995
1
Advertising effects
1
Assortment decisions
1
Automotive market
1
Brand architecture
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
6
German
2
Author
All
Ahlert, Dieter
Geyskens, Inge
Gázquez-Abad, Juan Carlos
16
Martínez-López, Francisco J.
13
Diallo, Mbaye Fall
11
Ailawadi, Kusum L.
10
Sethuraman, Raj
9
Yagüe Guillén, María Jésus
9
Gómez-Suárez, Mónica
8
Martos-Partal, Mercedes
8
Dekimpe, Marnik G.
7
Rubio Benito, Natalia
7
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
González-Benito, Óscar
5
Herstein, Ram
5
Kaswengi, Joseph
5
Abril Barrie, Carmen
4
Bauer, Hans H.
4
Beneke, Justin
4
Dawes, John
4
Esteban-Millat, Irene
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gendel-Guterman, Hanna
4
Grandi, Sebastiano
4
Horvat, Sandra
4
Joshi, Monarch A.
4
Levy, Shalom
4
Lymperopoulos, Constantine
4
Martinelli, Elisa
4
Nies, Salome
4
Olbrich, Rainer
4
Pandya, Amit R.
4
Arslan, Aslıhan
3
Boyacı, Tamer
3
Boyle, Peter J.
3
Chaniotakis, Ioannis E.
3
Chaudhuri, Ranjan
3
Choi, Seung-chan
3
Cliquet, Gérard
3
more ...
less ...
Published in...
All
Journal of retailing
2
Business horizons
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
4
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
5
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
6
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
7
Strategic Brand Coordination
Ahlert, Dieter
;
Köster, Lars
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 195 - 209)
.
2005
Persistent link: https://www.econbiz.de/10014555977
Saved in:
8
Das Wachstum der Handelsmarken : Ursachen und Zukunftsperspektiven
Ahlert, Dieter
;
Kenning, Peter
;
Schneider, Dirk
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 243-260)
.
2001
Persistent link: https://www.econbiz.de/10001580462
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->