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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
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ECONIS (ZBW)
86
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71
[Rezension von: Mueller, Milton L., Ruling the root, internet governance and the taming of cyberspace]
Zettelmeyer, Florian
- In:
Journal of economic literature
42
(
2004
)
3
,
pp. 867-868
Persistent link: https://www.econbiz.de/10002389497
Saved in:
72
Leveraging brand equity : a life cycle approach to sharing economic rents
Betts, Stephen C.
;
Taran, Zinaida
- In:
International business and economics research journal
2
(
2003
)
7
,
pp. 67-75
Persistent link: https://www.econbiz.de/10002393640
Saved in:
73
Markenbewertung bei Mergers & Acquisitions : Analyse und Konzeption am Beispiel der Pharmaindustrie
Meissner, Sabine
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825936
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74
The power of private label : a review of growth trends around the world
A. C. Nielsen <New York, NY>
-
2003-: New York, NY [u.a.] : ACNielsen Global Services
-
Nachgewiesen 2003 -
Persistent link: https://www.econbiz.de/10008656005
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75
Ruling the root : internet governance and the taming of cyberspace
Mueller, Milton L.
-
2002
Persistent link: https://www.econbiz.de/10001661424
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76
International classification of the figurative elements of marks : (Vienna classification)
2002
-
5th ed.
Persistent link: https://www.econbiz.de/10001813971
Saved in:
77
Marken in Jahresabschluß und Lagebericht
Gathen, Andreas von der
-
2001
Persistent link: https://www.econbiz.de/10001575148
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78
Patents and trademarks as indicators of international competitiveness : the VAR versus the hysteresis approach
Meeusen, Wim
;
Rayp, Glenn
- In:
Competitiveness and the value of intangible assets : …
,
(pp. 273-296)
.
2000
Persistent link: https://www.econbiz.de/10001531775
Saved in:
79
Global branding
Sousa, Pedro
-
2000
Persistent link: https://www.econbiz.de/10001563385
Saved in:
80
L' identification de la marque, un outil de stratégie marketing : le nom de la marque, le logotype et la mémorisation
Lencastre, Paulo de
-
1997
Persistent link: https://www.econbiz.de/10013265476
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