Leveraging brand equity : a life cycle approach to sharing economic rents
Year of publication: |
2003
|
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Authors: | Betts, Stephen C. ; Taran, Zinaida |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 2.2003, 7, p. 67-75
|
Subject: | Ökonomische Rente | Economic rent | Lebenszyklus | Life cycle | Handelsmarke | Store brand | Vertriebsweg | Distribution channel |
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