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subject:"World"
~subject:"Einzelhandel"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistics"
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Search: subject_exact:"Handelsmarke"
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World
Einzelhandel
Relationship marketing
Handelsmarke
621
Store brand
621
Consumer behaviour
352
Konsumentenverhalten
352
Brand management
323
Markenführung
323
Brand
275
Markenartikel
274
Retail trade
258
Brand image
148
Markenimage
148
Marketing management
73
Marketingmanagement
73
Preismanagement
67
Pricing strategy
67
Einzelhandelspreis
65
Retail price
65
Food retailing
56
Lebensmitteleinzelhandel
56
Beziehungsmarketing
52
Theorie
49
Theory
49
Deutschland
42
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42
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39
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37
United States
37
Product labelling
36
Warenkennzeichnung
36
Competition
35
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34
Wettbewerb
34
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33
Produktqualität
33
Lieferkette
30
Supply chain
30
Game theory
29
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28
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12
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280
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Aufsatz in Zeitschrift
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281
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38
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38
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29
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29
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29
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22
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18
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18
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17
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English
273
German
9
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Geyskens, Inge
7
Martos-Partal, Mercedes
7
Dekimpe, Marnik G.
6
Diallo, Mbaye Fall
6
Gázquez-Abad, Juan Carlos
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
González-Benito, Óscar
5
Martínez-López, Francisco J.
5
Rubio Benito, Natalia
5
Beneke, Justin
4
Yagüe Guillén, María Jésus
4
Abril Barrie, Carmen
3
Anselmsson, Johan
3
Cliquet, Gérard
3
Gielens, Katrijn
3
Gómez-Suárez, Mónica
3
Johansson, Ulf
3
Keller, Kristopher Oliver
3
Oubiña, Javier
3
Sethuraman, Raj
3
Steenkamp, Jan-Benedict E. M.
3
Sudhir, K.
3
Ter Braak, Anne
3
Ailawadi, Kusum L.
2
Alan, Yasin
2
Alić, Adi
2
Assarzadegan, Parisa
2
Bodur, H. Onur
2
Boyle, Peter J.
2
Bronnmann, Julia
2
Burt, Steven
2
Chandra, Bibhas
2
Chen, Jing
2
Chimhundu, Ranga
2
Choi, Seung-chan
2
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2
Collins, Alan M.
2
Cuneo, Andres
2
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A. C. Nielsen <New York, NY>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
39
The international review of retail, distribution and consumer research
15
International journal of retail & distribution management
14
Journal of retailing
14
European journal of operational research : EJOR
10
Journal of business research : JBR
9
International journal of production economics
6
The journal of product & brand management
6
Transportation research / E : an international journal
6
Marketing letters : a journal of research in marketing
5
European review of agricultural economics : ERAE
4
Journal of marketing
4
Review of industrial organization : RIO
4
Applied economics letters
3
Cogent business & management
3
European journal of marketing : EJM
3
Handelsforschung
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
Journal of agricultural & food industrial organization
3
Journal of food products marketing
3
Omega : the international journal of management science
3
The journal of consumer marketing
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Decision sciences : DS
2
European retail research
2
International journal of Indian culture and business management
2
International journal of economic research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
2
Journal of business & economics research
2
Journal of business economics and management
2
Journal of euromarketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Manufacturing & service operations management : M & SOM
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ECONIS (ZBW)
282
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91
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91
Product differentiation in the German soft drink market : which attributes matter?
Bronnmann, Julia
;
Hoffmann, Julia
- In:
Applied economics letters
25
(
2018
)
14
,
pp. 968-971
Persistent link: https://www.econbiz.de/10012131150
Saved in:
92
Private brand: differentiating concept and source of stimulation of the Romanian retail trade
Anghel, Ion
;
Hristea, Anca Maria
- In:
Theoretical and applied economics : GAER review
25
(
2018
)
3/616
,
pp. 5-24
Persistent link: https://www.econbiz.de/10012155509
Saved in:
93
How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall
;
Seck, Anne Marianne
- In:
Journal of business research : JBR
86
(
2018
),
pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
Saved in:
94
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
95
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
96
The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food
Konuk, Faruk Anıl
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 304-310
Persistent link: https://www.econbiz.de/10011883218
Saved in:
97
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
98
Affect transfer from national brands to store brands in multi-brand stores
Massara, Francesco
;
Scarpi, Daniele
;
Melara, Robert D.
; …
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 103-110
Persistent link: https://www.econbiz.de/10011929905
Saved in:
99
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
100
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
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