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subject:"Zeitschrift"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Bibliometrie"
~subject:"Germany"
~subject:"Presseverlag"
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Leonidou, Constantinos N.
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Journal of promotion management : JPM
The journal of media economics
5
Journal of advertising research
4
Journal of media business studies
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ZEW discussion papers
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Contemporary economic policy : a journal of Western Economic Association International
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Dresdner Beiträge zur Betriebswirtschaftslehre
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European journal of marketing : EJM
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Working papers / Center on Japanese Economy and Business
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Zukunft der Zeitung
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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AWA ... / Berichtsbände, Dokumentation : Allensbacher Marktanalyse, Werbeträgeranalyse
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Advances in applied microeconomics : a research annual
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising and violence : concepts and perspectives
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Advertising in developing and emerging countries : the economic, political and social context
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Applied economics quarterly
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An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
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2
Rational versus emotional appeals in newspaper advertising : copy, art, and layout differences
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 522-546
Persistent link: https://www.econbiz.de/10003928844
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