An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Year of publication: |
July-December 2016
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Authors: | Winchester, Maxwell ; Lees, Gavin |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 5, p. 620-636
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Subject: | advertising | consumer profiles | newspapers | print media | promotions | segmentation | targeting | Irland | Ireland | Zeitung | Newspaper | Printwerbung | Print advertising | Presseverlag | Press publisher | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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