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subject:"Zeitschrift"
~person:"Gierl, Heribert"
~subject:"Brand image"
~subject:"Germany"
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Zeitschrift
Brand image
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Advertising effects
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Print advertising
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Printwerbung
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Markenimage
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Gierl, Heribert
Kaiser, Ulrich
14
Dewenter, Ralf
6
Chandra, Ambarish
5
Heimeshoff, Ulrich
5
Pelz, Richard
4
Domsch, Michel E.
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Heinrich, Jürgen
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Koch, Rudolf
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Böcker, Franz
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King, Charles
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Landgrebe, Klaus Peter
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Lieberum, Uta B.
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Meurs, Frank van
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Ramanna, Karthik
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Ross, Craig
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Schneider, Tanja
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Siegel, Michael
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Song, Minjae
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Sonnac, Nathalie
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Stolle, Sven Ole
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Szameitat, Thorsten
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Toorn, Lydia van
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Bridging the gap between advertising academia and practice
2
Schriften zum Marketing
2
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
2
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
3
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
4
Die Beurteilung einer Zeitschrift als Werbeträger
Böcker, Franz
;
Gierl, Heribert
-
1986
Persistent link: https://www.econbiz.de/10012879384
Saved in:
5
Die Beurteilung einer Zeitschrift als Werbeträger
Böcker, Franz
;
Gierl, Heribert
-
1986
Persistent link: https://www.econbiz.de/10004053968
Saved in:
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