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subject:"Zeitschrift"
~subject:"Germany"
~subject:"Presseverlag"
~type_genre:"Article in journal"
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Search: subject_exact:"Printwerbung"
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Zeitschrift
Germany
Presseverlag
Printwerbung
330
Print advertising
329
Advertising effects
134
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134
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106
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102
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German
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Depken, Craig A.
2
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Dixon, Karen
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The journal of media economics
5
Journal of media business studies
4
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Contemporary economic policy : a journal of Western Economic Association International
2
History of retailing and consumption
2
Journal of international consumer marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Vierteljahrshefte zur Wirtschaftsforschung
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Advances in applied microeconomics : a research annual
1
Applied economics quarterly
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Erasmus journal for philosophy and economics : EJPE
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European journal of marketing : EJM
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Health marketing quarterly
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Healthcare Marketing / Jahrbuch
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Information economics and policy : IEP
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International journal of advertising : the quarterly review of marketing communications
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International journal of economic policy studies
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International journal of economic research
1
International journal of industrial organization
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Japan and the world economy : international journal of theory and policy
1
Journal of business & economics research
1
Journal of economic behavior & organization : JEBO
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of promotion management : JPM
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Organization : the interdisciplinary journal of organization, theory and society
1
Quantitative marketing and economics : QME
1
Review of economics
1
Schmollers Jahrbuch : journal of contextual economics
1
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
1
The B.E. journal of economic analysis & policy
1
The IUP journal of marketing management : IJMM
1
The journal of current research in global business : JCRGB
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
56
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1
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
2
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
3
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
4
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
5
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
6
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
7
Guns for christmas : advertising in boys' life magazine, 1911-2012
Witkowski, Terrence H.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10012264069
Saved in:
8
Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
9
Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine
;
Solvoll, Mona Kristin
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011993175
Saved in:
10
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
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