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subject:"Zielgruppe"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"Search engine"
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Zielgruppe
Internet marketing
Search engine
Online-Marketing
84
Consumer behaviour
32
Konsumentenverhalten
32
Social Web
24
Social web
24
Advertising
22
Werbung
22
Advertising effects
19
Online retailing
19
Online-Handel
19
Werbewirkung
19
E-commerce
17
Electronic Commerce
17
Suchmaschine
15
Auction theory
12
Auktionstheorie
12
Internet
12
online advertising
12
Preismanagement
11
Pricing strategy
11
Viral marketing
11
Virales Marketing
11
Theorie
8
Theory
8
Auction
7
Auktion
7
Digital platform
6
Digitale Plattform
6
Information behaviour
6
Informationsverhalten
6
Social network
6
Soziales Netzwerk
6
Learning process
5
Lernprozess
5
Revenue management
5
Revenue-Management
5
Target group
5
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52
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2
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Article
83
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1
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84
Aufsatz in Zeitschrift
84
Collection of articles of several authors
1
Sammelwerk
1
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English
84
Author
All
Balseiro, Santiago R.
5
Tucker, Catherine
5
Ghose, Anindya
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Goldfarb, Avi
3
Besbes, Omar
2
Burtch, Gordon
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Lambrecht, Anja
2
Li, Beibei
2
Lin, Mingfeng
2
Mirrokni, Vahab
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Ofek, Elie
2
Shin, Jiwoong
2
Shin, Woochoel
2
Sun, Monic
2
Viswanathan, Siva
2
Xu, Lizhen
2
Zhang, Heng
2
Adena, Maja
1
Agarwal, Ritu
1
Alaei, Saeed
1
Amaldoss, Wilfred
1
Asadpour, Arash
1
Atahan, Pelin
1
Athey, Susan
1
Aydin, Goker
1
Babar, Yash
1
Balseiro, Santiago
1
Banerjee, Siddhartha
1
Bar-Gill, Sagit
1
Basu, Amit
1
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Published in...
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
84
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84
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan
;
Danaher, Brett
;
Smith, Michael D.
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
Saved in:
3
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
4
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
5
An asymptotically tight learning algorithm for mobile-promotion platforms
Feng, Zhichao
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1536-1554
Persistent link: https://www.econbiz.de/10014303887
Saved in:
6
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
7
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
8
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
9
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
10
Contextual standard auctions with budgets : revenue equivalence and efficiency guarantees
Balseiro, Santiago
;
Kroer, Christian
;
Kumar, Rachitesh
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 6837-6854
Persistent link: https://www.econbiz.de/10014435423
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