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subject:"reputation"
~accessRights:"restricted"
~language:"eng"
~person:"Foroudi, Mohammad Mahdi"
~subject:"Brand management"
~subject:"E-commerce"
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reputation
Brand management
E-commerce
Reputation
5
Brand image
4
Corporate reputation
4
Firmenimage
4
Markenimage
4
Beziehungsmarketing
2
Consumer behaviour
2
Higher education institution
2
Hochschule
2
Konsumentenverhalten
2
Markenführung
2
Place image
2
Place marketing
2
Relationship marketing
2
Standortmarketing
2
Betriebliche Wertschöpfung
1
Brand competitiveness
1
Brand elements
1
Brand identity
1
City marketing
1
Competition
1
Configuration
1
Cultural heritage
1
Customer experience
1
Customer integration
1
Customer value
1
Customer value co-creation behaviour
1
Emerging market
1
Identification
1
Image
1
Innovation
1
Innovation capability
1
Innovation management
1
Innovationsmanagement
1
Integrated marketing communications
1
Kulturgüter
1
Kundenintegration
1
Kundenwert
1
Loyalty
1
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Foroudi, Mohammad Mahdi
Foroudi, Pantea
6
Kokkodis, Marios
5
Melewar, T. C.
5
Zervas, Georgios
3
Adam, Marc Thomas Philipp
2
Adomako, Samuel
2
Bang, Nguyen
2
Beck, Susanne
2
Bolton, Gary E.
2
Bonsall, Samuel B., IV
2
Boutinot, Amélie
2
Carlos, W. Chad
2
Donelson, Dain C.
2
Harvey, William S.
2
Hemsley-Brown, Jane
2
Hirsch, Peter B.
2
Hui, Xiang
2
Hussain, Shahzeb
2
Jones, Geoffrey
2
Kvítková, Zuzana
2
Lappas, Theodoros
2
Law, Chun Hung Roberts
2
Lewis, Ben W.
2
Li, Dan
2
Liang, Sai
2
Liang, Ying
2
Mai Dong Tran
2
Mai Ngoc Khuong
2
Mangematin, Vincent
2
Marinovic, Iván
2
Markovič, Peter
2
Mathur, Manisha
2
Moroz, David
2
Novysedlák, Martin
2
Olaleye, Sunday Adewale
2
Pecchioli, Bruno
2
Pekár, Miroslav
2
Pollák, František
2
Salo, Jari
2
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European journal of marketing : EJM
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
2
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1
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
2
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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