Enhancing university brand image and reputation through customer value co-creation behaviour
Year of publication: |
2019
|
---|---|
Authors: | Foroudi, Pantea ; Yu, Qionglei ; Gupta, Suraksha ; Foroudi, Mohammad Mahdi |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 138.2019, p. 218-227
|
Subject: | Customer value co-creation behaviour | PLS-SEM | University brand image | University reputation | Website | Kundenwert | Customer value | Hochschule | Higher education institution | Markenimage | Brand image | Firmenimage | Corporate reputation | Reputation | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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