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type:"article"
type_genre:"Case study"
~isPartOf:"Asian African journal of economics and econometrics"
~isPartOf:"Case studies on India inc. : the competitiveness"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Cases on supply chain and distribution management : issues and principles"
~isPartOf:"Human resources management in India : issues and initiatives"
~person:"Sharma, Pawan Kumar"
~subject:"Cement industry"
~subject:"Indien"
~subject:"Kaufentscheidung"
~subject:"Markenartikel"
~subject:"Telecommunications industry"
~type_genre:"Fallstudie"
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Asian African journal of economics and econometrics
Case studies on India inc. : the competitiveness
Cases on branding strategies and product development : successes and pitfalls
Cases on supply chain and distribution management : issues and principles
Human resources management in India : issues and initiatives
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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