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type:"article"
type_genre:"Case study"
~person:"Chawla, Deepak"
~person:"Kumar, Vikas"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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India
83
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83
Consumer behaviour
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14
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Case study
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Chawla, Deepak
Kumar, Vikas
Khare, Arpita
19
Misra, Richa
6
Parayitam, Satyanarayana
6
Singh, Ramendra
6
Tandon, Urvashi
6
Chahal, Hardeep
5
Das, Gopal
5
Kiran, Ravi
5
Mishra, Sita
5
Pandey, Shweta
5
Thomas, Sujo
5
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4
Khare, Anshuman
4
Punyatoya, Plavini
4
Sangle, Purnima S.
4
Sondhi, Neena
4
Soni, Pavleen
4
Almugari, Fatehi
3
Awasthi, Preety
3
Ayodeji, Ogunmola Gabriel
3
Bhardwaj, Renu
3
Gupta, Nirupma
3
Handa, Meenakshi
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Jacob, Jayanth
3
Jaiswal, Deepak
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Kant, Rishi
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Khaled, Amgad S. D.
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Kureshi, Sonal
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Manohar, Sridhar
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Mittal, Amit
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Rahul, T.
3
Rakesh, Sapna
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Sah, Ash N.
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Shaikh, Ateeque
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Sharma, Revti Raman
3
Shukla, Mahima
3
Sivakumar, V. J.
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International journal of Indian culture and business management : IJICBM
3
Journal of internet commerce
3
Journal of retailing and consumer services
2
Global business review
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
International journal of services and operations management : IJSOM
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ECONIS (ZBW)
12
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1
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
2
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
3
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
4
E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434257
Saved in:
5
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
6
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
7
Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Kaushik, Arun Kumar
;
Mohan, Geetha
;
Kumar, Vikas
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012179609
Saved in:
8
Online retail in India : a comparative analysis of top business players
Ogunmola, Gabriel
;
Kumar, Vikas
;
Kumar, Surender
- In:
International journal of Indian culture and business …
20
(
2020
)
3
,
pp. 359-384
Persistent link: https://www.econbiz.de/10012252417
Saved in:
9
Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty : an emerging market framework
Pandey, Shweta
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
12
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011618174
Saved in:
10
Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
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