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type:"article"
~accessRights:"restricted"
~subject:"Internationales Marketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Internationales Marketing
United States
National culture
800
Nationalkultur
800
Cultural identity
333
Kulturelle Identität
333
Consumer behaviour
206
Konsumentenverhalten
206
Welt
192
World
192
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160
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145
Unternehmenskultur
145
Cross-cultural management
134
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national culture
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86
Comparison
79
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79
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Multinationales Unternehmen
74
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74
Designation of origin
51
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51
International marketing
43
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42
Hofstede
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Consumer ethnocentrism
41
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34
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34
Markenführung
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Business start-up
32
Globalization
32
Personality psychology
32
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Aufsatz in Zeitschrift
Article in journal
65
Aufsatz im Buch
6
Book section
6
Language
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English
65
Author
All
Cleveland, Mark
4
Mooij, Marieke K. de
3
Aashish, Kumar
2
Balabanis, George
2
Capece, Guendalina
2
Di Pillo, Francesca
2
Laroche, Michel
2
Manrai, Ajay K.
2
Raman, Prashant
2
Ahmad, Muhammad Salman
1
Anderson, Rolph E.
1
Areiza-Padilla, Jose Andres
1
Asmat Nizam Abdul Talib
1
Bae, Young Han
1
Bartikowski, Boris
1
Bathula, Hanoku
1
Belbağ, Aybegüm Güngördü
1
Beniflah, Jake
1
Berlepsch, Viola von
1
Beuthner, Christoph
1
Bizarrias, Flávio Santino
1
Bose, Tarun Kanti
1
Brennan, Ross
1
Bruton, Garry D.
1
Calabrese, Armando
1
Caprettini, Bruno
1
Cervera-Taulet, Amparo
1
Chang, Yu-Wei
1
Chaparro-Peláez, Julián
1
Cheng, Yun-Shan
1
Cheong, Hyuk Jun
1
Chew, Tze Cheng
1
Christensen, Nicklas
1
Chung, Jae-Eun
1
Chutima Ruanguttamanun
1
Clancy, Richard
1
Comello, Maria Leonora Nori G.
1
Corey, Christy M.
1
Costa, Roberta
1
Cucato, Jussara da S. T.
1
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Journal of global marketing
7
Journal of international consumer marketing
7
Journal of business research : JBR
6
International marketing review
5
Journal of international marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Asian business & management
1
Cross cultural & strategic management
1
Economic geography
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Financial management
1
Global business and organizational excellence : GBOE
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic business : IJEB
1
International journal of emerging markets
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Islamic marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of communication management : an international journal
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management research
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
1
New global studies
1
Psychology & marketing
1
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ECONIS (ZBW)
65
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1
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
2
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
3
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
4
New deal, new patriots : how 1930s government spending boosted patriotism during World War II
Caprettini, Bruno
;
Voth, Hans-Joachim
- In:
The quarterly journal of economics
138
(
2023
)
1
,
pp. 465-513
Persistent link: https://www.econbiz.de/10013547733
Saved in:
5
Buying US products and services : religiosity, animosity, and ethnocentrism of young consumers
Sadiq
;
Ahmad, Muhammad Salman
- In:
Journal of Islamic marketing
14
(
2023
)
5
,
pp. 1188-1210
Persistent link: https://www.econbiz.de/10014313874
Saved in:
6
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
7
China and U.S. organizational culture via value statements : an emic-etic yin-yang approach
Koch, Bradley J.
;
Koch, Pamela Tremain
;
Deng, Yiheng
- In:
Asian business & management
22
(
2023
)
3
,
pp. 1094-1130
Persistent link: https://www.econbiz.de/10014327769
Saved in:
8
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
9
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
10
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
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