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type:"article"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~subject:"Indien"
~subject:"Kaufentscheidung"
~subject:"Pune"
~subject:"Telecommunications industry"
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Indien
Kaufentscheidung
Pune
Telecommunications industry
Brand management
5
India
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Markenführung
5
Brand
2
Cosmetics
2
Kosmetik
2
Markenartikel
2
Consumer goods
1
Consumer goods marketing
1
Consumer motivation
1
Dairy industry
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Dienstleistung
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Dienstleistungsqualität
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Frauen
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Kaira District Cooperative Milk Producers Union
1
Kaufmotiv
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Konsumgüter
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Konsumgütermarketing
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Marketing management
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Marketingmanagement
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Milchverarbeitung
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Purchase decision
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Quality management
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Qualitätsmanagement
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Semiotics
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Semiotik
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English
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Krishnan, Archana
1
Padma, R.
1
Sharma, Anupam
1
Sharma, Pawan Kumar
1
Srivastava, Mukta
1
Sudarśan, Sudio
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Cases on branding strategies and product development : successes and pitfalls
Finance India : the quarterly journal of Indian Institute of Finance
931
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
882
The Indian economic journal
876
Economic developments in India : quarterly update : analysis, reports, policy documents
734
The Indian journal of economics
596
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
496
The Asian economic review : journal of the Indian Institute of Economics
477
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
456
Global business review
409
International journal of Indian culture and business management
374
Indian journal of agricultural economics
327
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
296
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
294
Occasional papers / Reserve Bank of India
265
Journal of development economics
245
Vision : the journal of business perspective
241
Journal of quantitative economics : official journal of the Indian Econometric Society
227
Praj̄nȧn : journal of social and management sciences
225
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
218
Indian journal of economics & business : IJEB
209
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
188
Paradigm : the journal of Institute of Management Technology
187
South Asian journal of management : SAJM
187
International journal of business and globalisation : IJBG
180
International journal of Indian culture and business management : IJICBM
175
Research bulletin / The Institute of Cost Accountants of India
170
IIMB management review
165
The journal of development studies : JDS
162
The empirical economics letters : a monthly international journal of economics
153
Quarterly economic report of the Indian Institute of Public Opinion
152
GITAM journal of management : a quarterly publication of GITAM Institute of Management
150
Margin : quarterly journal of the National Council of Applied Economic Research
145
Margin: the journal of applied economic research
145
Applied economics
140
South Asia economic journal : journal of the Institute of Policy Studies, Sri Lanka and Research and Information System for Developing Countries, India, for the SAARC Research Network
126
Journal of Asian economics
125
International journal of social economics
123
Journal of quantitative economics
123
India development report
121
Decision
120
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Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
.
2015
Persistent link: https://www.econbiz.de/10010504632
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
4
Service branding through quality practices in public and private telecommunication organization
Krishnan, Archana
- In:
Cases on branding strategies and product development : …
,
(pp. 79-102)
.
2015
Persistent link: https://www.econbiz.de/10010504648
Saved in:
5
Branding and brand management : case of Amul
Sharma, Anupam
- In:
Cases on branding strategies and product development : …
,
(pp. 47-78)
.
2015
Persistent link: https://www.econbiz.de/10010504695
Saved in:
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