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type:"article"
~isPartOf:"Collaborative networks and their breeding environments : IFIP TC5 WG 5.5, Sixth IFIP working Conference on Virtual Enterprises, 26 - 28 September, 2005, Valencia, Spain"
~isPartOf:"International journal of product development : IJPD"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The Wiley Blackwell handbook of the psychology of the Internet at work"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Kumar, Prashant"
~person:"Liu, Chuanlan"
~subject:"Consumer behaviour"
~subject:"Virtuelle Realität"
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Virtuelle Realität
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Online retailing
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Bigné Alcañiz, J. Enrique
Kumar, Prashant
Liu, Chuanlan
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Fietkau, Peter
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Collaborative networks and their breeding environments : IFIP TC5 WG 5.5, Sixth IFIP working Conference on Virtual Enterprises, 26 - 28 September, 2005, Valencia, Spain
International journal of product development : IJPD
Journal of business research : JBR
The Wiley Blackwell handbook of the psychology of the Internet at work
Young consumers : insight and ideas for responsible marketers
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3
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The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
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2
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
3
Teen girls' adoption of a virtual fashion world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
Saved in:
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