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type:"article"
~isPartOf:"Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing communications"
~subject:"Mobile Marketing"
~type:"book"
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
International journal of industrial organization
Journal of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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The marketing review
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Acta Universitatis Danubius / Oeconomica
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Advances in e-business research series (AEBR)
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Advertising, promotion, and new media
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Always learning
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal : AAMJ
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business applications and computational intelligence
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Business education & accreditation : BEA
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CES working papers
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Direct marketing : an international journal
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Handbook of research on mobile marketing management
1
Information systems research : ISR
1
International journal of business and systems research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of information technology and management : IJITM
1
International journal of technology marketing : IJTMkt
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Inventi impact: retailing & consumer services
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Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
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