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type:"article"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising effects"
~subject:"Mobile business"
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Search: subject_exact:"Mobile phone"
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Advertising effects
Mobile business
Mobile phone
10
Mobiltelefon
10
Mobile communications
7
Mobilkommunikation
7
Internet marketing
6
Online-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Mobile Business
5
Advertising
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Anwendung
3
Mobile Marketing
3
Mobile application
3
Mobile marketing
3
Werbewirkung
3
Werbung
3
smartphones
3
Confidence
2
Kundenbindungsprogramm
2
Loyalty program
2
Mobile advertising
2
Vertrauen
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trust
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Arbeitsmobilität
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Bibliometrics
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Bibliometrie
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Data Mining
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Data mining
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Data protection
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Datenschutz
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Decision-making
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Dienstleistungsqualität
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Digitalisierung
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Digitization
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Direct marketing
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Direktmarketing
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8
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Atadil, Hilmi A.
1
Bacile, Todd J.
1
Chan, Irene Cheng Chu
1
Crinson, Danny
1
Diep Ngoc Su
1
Duy Quy Nguyen-Phuoc
1
Erdem, Mehmet
1
Goldsmith, Ronald E.
1
Green, Alison
1
Ha, Young
1
Heo, Jun
1
Hong, Juwon
1
Im, Hyunjoo
1
Jung, A-Reum
1
Kim, Su Jung
1
Law, Chun Hung Roberts
1
Lee, Mi Hyun
1
Luu Trong Tuan
1
Ly Ngoc Thi Nguyen
1
Murillo, Enrique
1
Nguyen An Ngoc Nguyen
1
Park, Sungho
1
Wang, Liang
1
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International journal of advertising : the review of marketing communications
Journal of hospitality marketing & management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of business information systems : IJBIS
6
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Information systems research : ISR
4
Journal of internet commerce
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
4
Business horizons
3
Electronic commerce research and applications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of networking and virtual organisations : IJNVO
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Management information systems : mis quarterly
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
2
Economic research
2
Electronic markets : the international journal on networked business
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems and e-business management : ISeB
2
International journal of bank marketing
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research : IJBIR
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of services, economics and management
2
Journal of advertising research
2
Journal of digital banking
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of payments strategy & systems
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
8
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1
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8
of
8
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articles prioritized
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date (oldest first)
1
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
Saved in:
2
The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum
;
Heo, Jun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
Saved in:
3
Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
Diep Ngoc Su
;
Nguyen An Ngoc Nguyen
;
Ly Ngoc Thi Nguyen
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 535-569
Persistent link: https://www.econbiz.de/10013327147
Saved in:
4
Digital natives in the hospitality workforce : an exploratory study on mobile dependency
Atadil, Hilmi A.
;
Erdem, Mehmet
;
Green, Alison
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 785-798
Persistent link: https://www.econbiz.de/10012649547
Saved in:
5
A comprehensive review of mobile technology use in hospitality and tourism
Law, Chun Hung Roberts
;
Chan, Irene Cheng Chu
;
Wang, Liang
- In:
Journal of hospitality marketing & management
27
(
2018
)
6
,
pp. 626-648
Persistent link: https://www.econbiz.de/10011919950
Saved in:
6
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
7
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
8
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
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