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type:"article"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~person:"Karson, Eric"
~subject:"Mobile business"
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International journal of services, economics and management
Journal of hospitality marketing & management
Journal of marketing communications
Journal of promotion management : JPM
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Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
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