Hispanic-Americans, mobile advertising and mobile services
Year of publication: |
2015
|
---|---|
Authors: | Korgaonkar, Pradeep ; Petrescu, Maria ; Karson, Eric |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 1, p. 107-125
|
Subject: | mobile commerce | mobile advertising | Hispanic marketing | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Werbung | Advertising | Hispano-Amerikaner | Hispanics | Mobiltelefon | Mobile phone | Mobilität | Mobility | Werbewirkung | Advertising effects |
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