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type:"article"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of promotion management : JPM"
~person:"Phau, Ian"
~subject:"Mobile business"
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International journal of services, economics and management
Journal of hospitality marketing & management
Journal of promotion management : JPM
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Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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