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type:"article"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Elektronisches Geld"
~subject:"Innovationsakzeptanz"
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Beziehungsmarketing
Brand image
Elektronisches Geld
Innovationsakzeptanz
Mobile phone
10
Mobiltelefon
10
Consumer behaviour
8
Konsumentenverhalten
8
Innovation adoption
3
Customer satisfaction
2
Kundenzufriedenheit
2
Mobile Anwendung
2
Mobile application
2
Mobile communications
2
Mobilkommunikation
2
Relationship marketing
2
smartphone
2
2002-2006
1
Advertising
1
Advertising effects
1
Cognition
1
Customer service
1
Data protection
1
Datenschutz
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Egypt
1
Einzelhandel
1
Electronic money
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Gen Z
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India
1
Indien
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Innovation diffusion
1
Innovation management
1
Innovationsdiffusion
1
Innovationsmanagement
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Internet marketing
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Jugendliche
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6
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Adebanjo, Dotun
1
Assimakopoulos, Costas
1
Birch, Nancy J.
1
Culver, Jeffrey N.
1
Fidanyan, Marianna
1
Gala, Prachi B.
1
Georgiadis, Christos K.
1
Graff, Jens
1
Kamarudin, Diyana
1
Mishra, Anubha
1
Papaioannou, Eugenia
1
Parida, Vinit
1
Ponce, Soledad
1
Sarmaniotis, Christos
1
Sophonthummapharn, Kittipong
1
Tan, Wai Hong
1
Tesfom, Goitom
1
Ugalde, Cecilia
1
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
11
International journal of business information systems : IJBIS
8
Technological forecasting & social change : an international journal
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Asia Pacific journal of marketing and logistics
5
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
5
International journal of business innovation and research
5
Cogent business & management
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of innovation and technology management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : MM
4
Psychology & marketing
4
Services marketing quarterly
4
African journal of science, technology, innovation & development : AJSTID
3
International journal of electronic business
3
International journal of electronic customer relationship management : IJECRM
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business research : JBR
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of payments strategy & systems
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Economic research
2
Electronic commerce research and applications
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Global business review
2
International economics & finance journal : (IEFJ)
2
International journal of Indian culture and business management
2
International journal of business & management : IJoBM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of management practice : IJMP
2
International journal of process management and benchmarking : IJPMB
2
International journal of services, economics and management
2
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ECONIS (ZBW)
6
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1
Factors influencing purchase intention of smartphone : a case of Gen Z Malaysian consumers
Tan, Wai Hong
;
Kamarudin, Diyana
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 50-70
Persistent link: https://www.econbiz.de/10013258234
Saved in:
2
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
3
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
4
Privacy risk and adoption dilemma for smartphone users' app usage intention : mediated moderation of smartphone operating system
Mishra, Anubha
;
Gala, Prachi B.
;
Adebanjo, Dotun
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10012534196
Saved in:
5
Factors affecting attitudes towards smart phones : user's profile and proposed research model
Assimakopoulos, Costas
;
Papaioannou, Eugenia
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 238-253
Persistent link: https://www.econbiz.de/10010200473
Saved in:
6
Post-purchase cognitive dissonance - evidence from the mobile phone market
Graff, Jens
;
Sophonthummapharn, Kittipong
;
Parida, Vinit
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10009545444
Saved in:
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