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type:"article"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing"
~subject:"Fundraising"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Konsumentenverhalten
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Nonprofit marketing
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6
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3
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Journal of electronic commerce research : JECR
Journal of marketing
International review on public and non-profit marketing
20
International journal of nonprofit and voluntary sector marketing
19
Journal of nonprofit & public sector marketing
14
International journal of nonprofit & voluntary sector marketing
12
Journal of philanthropy and marketing
12
Nonprofit management & leadership
8
Journal of business research : JBR
6
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Nonprofit and voluntary sector quarterly
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Psychology & marketing
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Journal of advertising : official publication of the American Academy of Advertising
3
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
2
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Islamic marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management : journal of contemporary management issues
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Managing technology to meet your mission : a strategic guide for nonprofit leaders
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Nonprofit marketing : sectoral applications
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Sport management review
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The journal of brand management : an international journal
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A handbook of corporate governance and social responsibility
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American journal of business
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Australasian marketing journal
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Behavioral research in accounting
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Contemporary research in e-branding
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Cultural studies and anti-consumerism : a critical encounter
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Economic development : journal of the Institute of Economics, Skopje
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1
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
2
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.
;
Townsend, Claudia
;
Bolander, Willy
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Saved in:
3
Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li
;
Ku, Hsiao-Hsuan
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
Saved in:
4
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
5
Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine
;
Peloza, John
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
Saved in:
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