Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Year of publication: |
February 2016
|
---|---|
Authors: | Huang, Shiu-Li ; Ku, Hsiao-Hsuan |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 1, p. 80-96
|
Subject: | Internet marketing | Website | Nonprofit organization | Brand image | Intention to donate | Markenimage | Nonprofit-Organisation | Nonprofit-Marketing | Nonprofit marketing | Fundraising | Online-Marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
-
Dalman, M. Deniz, (2022)
-
Quang An Ha, (2022)
-
Fundraising in an interactive online environment
Panic, Katarina, (2016)
- More ...
-
Understanding why people share in the sharing economy
Huang, Shiu-Li, (2020)
-
Designing a cross-language comparison-shopping agent
Huang, Shiu-li, (2010)
-
The impact of context on display ad effectiveness : automatic attitude activation and applicability
Huang, Shiu-li, (2014)
- More ...