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type:"article"
~isPartOf:"The journal of consumer marketing"
~person:"Ma, Jun"
~person:"Qing, Ping"
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Ma, Jun
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The journal of consumer marketing
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Does cultural similarity matter? : extending the animosity model from a new perspective
Ma, Jun
;
Wang, Sijun
;
Hao, Wei Andrew
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 319-332
Persistent link: https://www.econbiz.de/10009582038
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2
The impact of lifestyle and ethnocentrism on consumers' purchase intentions of fresh fruit in China
Qing, Ping
;
Lobo, Antonio
;
Chongguang, Li
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009565317
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