Does cultural similarity matter? : extending the animosity model from a new perspective
Year of publication: |
2012
|
---|---|
Authors: | Ma, Jun ; Wang, Sijun ; Hao, Wei Andrew |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 5, p. 319-332
|
Subject: | Kaufmotiv | Consumer motivation | Nationalkultur | National culture | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Taiwan |
-
Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan, (2013)
-
Javalgi, Rajshekhar (Raj) G., (2013)
-
Consumer animosity and product choice : might price make a difference?
Cui, Annie Peng, (2012)
- More ...
-
Does cultural similarity matter? Extending the animosity model from a new perspective
Ma, Jun, (2012)
-
Does cultural similarity matter? Extending the animosity model from a new perspective
Ma, Jun, (2012)
-
Cross-national segmentation : an application to the NAFTA airline passenger market
Bruning, Edward R., (2009)
- More ...