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type:"article"
~person:"Abdul-Muhmin, Alhassan G."
~person:"Keuper, Frank"
~person:"Toporowski, Waldemar"
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Ladengeschäft
5
Retail outlet
5
Consumer behaviour
2
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand image
1
Brand management
1
Credit card
1
Customer satisfaction
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Einzelhandel
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Electronic money
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Elektronisches Geld
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Ephemerality
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Kundenzufriedenheit
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Markenführung
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Pop-up
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Quality management
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Qualitätsmanagement
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Relationship marketing
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Retail trade
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Saudi Arabia
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Saudi-Arabien
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Selbstbedienung
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Self-service
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Abdul-Muhmin, Alhassan G.
Keuper, Frank
Toporowski, Waldemar
Silberer, Günter
8
Gröppel-Klein, Andrea
5
Büttner, Oliver B.
3
Grant, David B.
3
Hui, Sam K.
3
Inman, J. Jeffrey
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3
Zielke, Stephan
3
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2
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2
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Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
1
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ECONIS (ZBW)
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1
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
2
Qualität des Point of Sale : Wege zur besseren Kommunikation im Rahmen des Customer Management
Schuld, Michael
;
Keuper, Frank
;
Neuhaus, Sarah
- In:
Customer Management : Vertriebs- und Servicekonzepte …
,
(pp. 433-456)
.
2011
Persistent link: https://www.econbiz.de/10009426828
Saved in:
3
Transaction size effects on consumers' retail payment mode choice
Abdul-Muhmin, Alhassan G.
- In:
International journal of retail & distribution management
38
(
2010
)
6/7
,
pp. 460-478
Persistent link: https://www.econbiz.de/10003988606
Saved in:
4
Bedeutung der Produktverpackung für die Kommunikation von Marken am Point of Sale
Keuper, Frank
;
Hannemann, Henrike
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 237-265)
.
2009
Persistent link: https://www.econbiz.de/10003873051
Saved in:
5
Self-service and traditional check-outs in a retail setting : an analysis of perceptual differences and satisfaction drivers
Zielke, Stephan
;
Lietke, Britta
;
Toporowski, Waldemar
; …
- In:
Marketing : journal of research and management
4
(
2008
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10003709018
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