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type:"article"
~person:"Aggarwal, Praveen"
~subject:"Globalisierung"
~subject:"International competition"
~subject:"Wirtschaftsindikator"
~type_genre:"Fallstudie"
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Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
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