Brands as ideological symbols : the Cola wars
Year of publication: |
2009
|
---|---|
Authors: | Aggarwal, Praveen ; Knudsen, Kjell ; Maamoun, Ahmed |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 5.2009, 2, p. 27-33
|
Subject: | The Coca-Cola Company | Softdrink-Industrie | Soft drink industry | Internationaler Wettbewerb | International competition | USA | United States |
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