//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Ahmed, Hafsat Sadiq"
~person:"Gröppel-Klein, Andrea"
~person:"Hagtvedt, Henrik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Point of purchase"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Ladengeschäft
8
Retail outlet
8
Consumer behaviour
5
Konsumentenverhalten
5
Einzelhandel
3
Retail trade
3
Deutschland
2
Germany
2
Advertising effects
1
Aesthetics
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable organization
1
Charity
1
Cognition
1
Consumer goods industry
1
Convenience
1
Customer integration
1
Discounter
1
Discounters
1
Einkaufszentrum
1
Fundraising
1
Gemeinnützige Organisation
1
Großbritannien
1
Guilt
1
Handel
1
Handelsmarketing
1
Immersive retailing
1
In-store experience
1
Interest
1
Internet marketing
1
Kognition
1
Konsumgüterindustrie
1
Kundenintegration
1
Ladengestaltung
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
German
4
English
4
Author
All
Ahmed, Hafsat Sadiq
Gröppel-Klein, Andrea
Hagtvedt, Henrik
Silberer, Günter
8
Büttner, Oliver B.
3
Grant, David B.
3
Hui, Sam K.
3
Inman, J. Jeffrey
3
Schnedlitz, Peter
3
Zielke, Stephan
3
Beatty, Sharon E.
2
Behe, Bridget K.
2
Bradlow, Eric T.
2
Burke, Raymond R.
2
Chandon, Pierre
2
Diallo, Mbaye Fall
2
Dräger, Peter
2
Fernandez, R. Thomas
2
Fernie, John
2
Frey, Ulrich Dirk
2
Gazley, Aaron
2
Goodman, Joseph K.
2
Grünblatt, Martin
2
Horstmann, Felix
2
Huang, Yanliu
2
Huddleston, Patricia
2
Hultén, Bertil
2
Hunt, Adam
2
Hutchinson, J. W.
2
Keuper, Frank
2
Leykin, Alex
2
McLaren, Lachlan
2
Minahan, Stella
2
Nordfält, Jens
2
Olbrich, Rainer
2
Pantano, Eleonora
2
Runfola, Andrea
2
Suher, Jacob
2
Swoboda, Bernhard
2
Toporowski, Waldemar
2
Traindl, Arndt
2
more ...
less ...
Published in...
All
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Journal of retailing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Management and marketing for improved retail competitiveness and performance
1
NeuroPsychoEconomics
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Management of client loyalty at the retail point of sale
Denga, Edna Mngusughun
;
Ahmed, Hafsat Sadiq
- In:
Management and marketing for improved retail …
,
(pp. 93-111)
.
2023
Persistent link: https://www.econbiz.de/10014366076
Saved in:
2
Immersive retailing : the in-store experience
Hagtvedt, Henrik
;
Chandukala, Sandeep R.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 505-517
Persistent link: https://www.econbiz.de/10014465641
Saved in:
3
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
Saved in:
4
Win-Win-Win? : Interaktion von Konsumgüterindustrie, Handel und Konsumenten bei der Gestaltung von POS-Promotions
Gröppel-Klein, Andrea
;
Helfgen, Jennifer
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 567-587)
.
2015
Persistent link: https://www.econbiz.de/10010532541
Saved in:
5
The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
Persistent link: https://www.econbiz.de/10009621749
Saved in:
6
Point-of-Sale-Marketing
Gröppel-Klein, Andrea
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 645-669)
.
2012
Persistent link: https://www.econbiz.de/10009737991
Saved in:
7
Die Bedeutung von Mental Maps für die Orientierung am Point-of-Sale
Gröppel-Klein, Andrea
;
Bartmann, Benedikt
;
Germelmann, …
- In:
NeuroPsychoEconomics
1
(
2006
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10003330191
Saved in:
8
Point-of-Sale-Marketing
Gröppel-Klein, Andrea
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 671-692)
.
2006
Persistent link: https://www.econbiz.de/10003276151
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->