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type:"article"
~person:"Butler, Caitlin"
~person:"Cao, Xiaoxia"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"cocreation"
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Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia
;
Bublitz, Melissa G.
;
Butler, Caitlin
; …
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
Saved in:
2
The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
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