The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Year of publication: |
2017
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Authors: | Cao, Xiaoxia ; Jia, Lei |
Published in: |
Nonprofit management & leadership. - Hoboken, NJ : Wiley, ISSN 1048-6682, ZDB-ID 31668-4. - Vol. 27.2017, 4, p. 457-473
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Subject: | fundraising campaigns | images of people in need | facial expression | psychological involvement with charities | response efficacy | online experiments | Fundraising | Experiment | Gemeinnützige Organisation | Charitable organization | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Emotion | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing |
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