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type:"article"
~person:"Labrecque, Lauren I."
~person:"Rubio Benito, Natalia"
~person:"So, Kevin Kam Fung"
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Brand loyalty
11
Markentreue
11
Beziehungsmarketing
9
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Relationship marketing
9
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6
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5
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5
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3
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2
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2
Internet marketing
2
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Self-presentation
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brand loyalty
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customer engagement
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Airline
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Anstrichmittel
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Brand coolness
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Labrecque, Lauren I.
Rubio Benito, Natalia
So, Kevin Kam Fung
Dawes, John
9
Han, Heesup
8
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruwer, Johan
3
Fang, Shih Chieh
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Sparks, Beverley
3
Tran, Trang
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Ahn, Jiseon
2
Aitken, Robert
2
Aljuhmani, Hasan Yousef
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Business research quarterly : BRQ
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
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ECONIS (ZBW)
11
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
3
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
4
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
5
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
6
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
7
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
8
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
9
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
10
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
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