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~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Ladengestaltung"
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Journal of retailing and consumer services
5
Visual merchandising : the image of selling
3
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Journal of marketing
2
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Consumer behavior analysis : (a) rational approach to consumer choice
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Customer Management : Vertriebs- und Servicekonzepte der Zukunft
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
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From Little's law to marketing science : essays in honor of John D.C. Little
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on applied AI for international business and marketing applications
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Handel 4.0 : die Digitalisierung des Handels - Strategien, Technologien, Transformation
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International journal of logistics : research and applications
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International journal of retail & distribution management
1
Journal for global business advancement : JGBA
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Journal of Islamic marketing : JIMA
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of food products marketing
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Journal of marketing research
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Nachhaltiges Wirtschaften im digitalen Zeitalter : Innovation - Steuerung - Compliance
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
54
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1
S-O-R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Shamim, Amjad
;
Muhammad Farrukh Abid
;
Ahmad, Farooq
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462298
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2
Immersive retailing : the in-store experience
Hagtvedt, Henrik
;
Chandukala, Sandeep R.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 505-517
Persistent link: https://www.econbiz.de/10014465641
Saved in:
3
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
4
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
5
In-store journey model with purchasing behavior based on in-store journey data and ID-POS data
Ishimaru, Yutaro
;
Morita, Hiroyuki
;
Goto, Yusuke
- In:
The review of socionetwork strategies
15
(
2021
)
1
,
pp. 215-237
Persistent link: https://www.econbiz.de/10012584004
Saved in:
6
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
7
Non-invasive personalized in-store location-based marketing : a practical use case
Dentamaro, Vincenzo
;
Impedovo, Donato
;
Pirlo, Giuseppe
; …
- In:
Handbook of research on applied AI for international …
,
(pp. 365-390)
.
2021
Persistent link: https://www.econbiz.de/10012303474
Saved in:
8
Exploratory shopping : attention affects in-store exploration and unplanned purchasing
Streicher, Mathias C
;
Estes, Zachary
;
Büttner, Oliver B.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
1
,
pp. 51-76
Persistent link: https://www.econbiz.de/10012594292
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9
Circulation of loyalty : relationships between mobile instant messenger and offline character emoticon store
Kim, Junghwan
;
Choi, Mideum
;
Hwang, ShinYoung
- In:
Telecommunications policy : the international journal …
43
(
2019
)
10
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012250518
Saved in:
10
Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Silveira, Paulo Duarte
;
Marreiros, Cristina Galamba
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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