Exploratory shopping : attention affects in-store exploration and unplanned purchasing
Year of publication: |
2021
|
---|---|
Authors: | Streicher, Mathias C ; Estes, Zachary ; Büttner, Oliver B. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 1, p. 51-76
|
Subject: | shopper marketing | mindset | visual attention | in-store exploration | unplanned purchasing | impulsive buying | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Ladengeschäft | Retail outlet | Online-Handel | Online retailing |
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