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type:"article"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Ladengestaltung"
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Beziehungsmarketing
Germany
Ladengestaltung
Ladengeschäft
175
Retail outlet
175
Consumer behaviour
69
Konsumentenverhalten
69
Einzelhandel
36
Retail trade
36
Store design
26
Sales promotion
16
Verkaufsförderung
16
Brand management
15
Deutschland
15
Markenführung
15
Marketing management
13
Marketingmanagement
13
Online retailing
12
Online-Handel
12
Kaufentscheidung
11
Purchase decision
11
Food retailing
10
Lebensmitteleinzelhandel
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USA
10
United States
10
Customer satisfaction
9
Kundenzufriedenheit
9
Relationship marketing
9
Theorie
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Theory
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Advertising effects
8
Market research
8
Marktforschung
8
Werbewirkung
8
Perception
7
Wahrnehmung
7
Dienstleistungsqualität
6
Einkaufsverhalten
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Experiment
6
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Gröppel-Klein, Andrea
2
Hui, Sam K.
2
Swoboda, Bernhard
2
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1
Ahmad, Farooq
1
Anderson, Katherine
1
Ballantine, Paul W.
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Bartmann, Benedikt
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Bazzi, Reto
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1
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1
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Bogomolova, Svetlana
1
Bossauer, Paul
1
Brand, Carina
1
Buerglener, Robert
1
Burke, Raymond R.
1
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1
Büttner, Oliver B.
1
Chandukala, Sandeep R.
1
Chen, Ming
1
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1
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1
Dentamaro, Vincenzo
1
Duarte Silveira, Paulo
1
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1
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Erner, Michael
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Friedemann, Stefan
1
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1
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1
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Journal of retailing and consumer services
5
Visual merchandising : the image of selling
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
1
Digitale Kommunikation
1
European retail research
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on applied AI for international business and marketing applications
1
Handel 4.0 : die Digitalisierung des Handels - Strategien, Technologien, Transformation
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International journal of logistics : research and applications
1
International journal of retail & distribution management
1
Journal for global business advancement : JGBA
1
Journal of Islamic marketing : JIMA
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Nachhaltiges Wirtschaften im digitalen Zeitalter : Innovation - Steuerung - Compliance
1
NeuroPsychoEconomics
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
1
Psychology & marketing
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The journal of applied business research
1
The review of socionetwork strategies
1
The service industries journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
48
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1
S-O-R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Shamim, Amjad
;
Muhammad Farrukh Abid
;
Ahmad, Farooq
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462298
Saved in:
2
Immersive retailing : the in-store experience
Hagtvedt, Henrik
;
Chandukala, Sandeep R.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 505-517
Persistent link: https://www.econbiz.de/10014465641
Saved in:
3
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
4
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
5
In-store journey model with purchasing behavior based on in-store journey data and ID-POS data
Ishimaru, Yutaro
;
Morita, Hiroyuki
;
Goto, Yusuke
- In:
The review of socionetwork strategies
15
(
2021
)
1
,
pp. 215-237
Persistent link: https://www.econbiz.de/10012584004
Saved in:
6
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
7
Exploratory shopping : attention affects in-store exploration and unplanned purchasing
Streicher, Mathias C
;
Estes, Zachary
;
Büttner, Oliver B.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
1
,
pp. 51-76
Persistent link: https://www.econbiz.de/10012594292
Saved in:
8
Non-invasive personalized in-store location-based marketing : a practical use case
Dentamaro, Vincenzo
;
Impedovo, Donato
;
Pirlo, Giuseppe
; …
- In:
Handbook of research on applied AI for international …
,
(pp. 365-390)
.
2021
Persistent link: https://www.econbiz.de/10012303474
Saved in:
9
Circulation of loyalty : relationships between mobile instant messenger and offline character emoticon store
Kim, Junghwan
;
Choi, Mideum
;
Hwang, ShinYoung
- In:
Telecommunications policy : the international journal …
43
(
2019
)
10
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012250518
Saved in:
10
Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Duarte Silveira, Paulo
;
Galamba Marreiros, Cristina
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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