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type:"article"
~subject:"Emotion"
~subject:"Markenartikel"
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Bapuji, Hari
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ECONIS (ZBW)
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1
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
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2
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
3
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
Saved in:
4
Toy recalls and China : emotion vs. evidence
Beamish, Paul W.
;
Bapuji, Hari
- In:
Management and organization review : MOR ; the journal …
4
(
2008
)
2
,
pp. 197-209
Persistent link: https://www.econbiz.de/10003746583
Saved in:
5
LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren
;
Stecher, Robbert Nickolaj
- In:
International management : cross-boundary challenges
,
(pp. 412-423)
.
2003
Persistent link: https://www.econbiz.de/10001800162
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