LEGO: moving from a multi-local toy manufacturer to a global brand company
Søren Brandi and Robbert Nickolaj Stecher
| Year of publication: |
2003
|
|---|---|
| Authors: | Brandi, Søren ; Stecher, Robbert Nickolaj |
| Published in: |
International management : cross-boundary challenges. - Malden, Mass. [u.a.] : Blackwell, ISBN 0-631-23341-5. - 2003, p. 412-423
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Markenartikel | Brand | Spielwarenbranche | Toy industry | Spielwaren | Toys | USA | United States | Markenführung | Brand management |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001800162