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type:"article"
~subject:"Internationales Marketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Internationales Marketing
United States
National culture
1,969
Nationalkultur
1,969
Cultural identity
575
Kulturelle Identität
575
Consumer behaviour
431
Konsumentenverhalten
431
Welt
327
World
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Corporate culture
306
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306
Cross-cultural management
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Interkulturelles Management
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240
Comparison
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228
national culture
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165
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163
Multinationales Unternehmen
150
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150
Designation of origin
106
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International marketing
94
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81
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Entrepreneurship approach
75
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Aufsatz in Zeitschrift
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242
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40
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245
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Cleveland, Mark
5
Mooij, Marieke K. de
4
Singh, Nitish
4
Lee, Wei-Na
3
Manrai, Ajay K.
3
Aashish, Kumar
2
Apil, Ali Riza
2
Balabanis, George
2
Bartikowski, Boris
2
Brettel, Malte
2
Brewer, Paul
2
Capece, Guendalina
2
Craig, C. S.
2
Del Giudice, Manlio
2
Di Pillo, Francesca
2
Diehl, Sandra
2
Douglas, Susan P.
2
Engelen, Andreas
2
Iribarne, Philippe d'
2
Jin, Byoungho
2
Kumar, V.
2
Laroche, Michel
2
Manrai, Lalita A.
2
Mueller, Barbara
2
Neese, William T.
2
Nelson, Michelle R.
2
Papadopoulos, Nicolas G.
2
Raman, Prashant
2
Ryan, Ann Marie
2
Sayfullin, Salavat
2
Sharma, Piyush
2
Treadway, Darren C.
2
Tsai, Wanhsiu Sunny
2
Venaik, Sunil
2
Yalcin, Serkan
2
Yoo, Jinnie Jinyoung
2
Zhang, Jing
2
Adhikari, Dev Raj
1
Ahmad, Muhammad Salman
1
Akram, Aneela
1
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Cross cultural management : an international journal
16
Journal of international consumer marketing
14
Journal of business research : JBR
13
International marketing review
11
Journal of global marketing
11
Journal of global information management : an official publication of the Information Resources Management Association
5
International journal of cross cultural management : CCM
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international marketing
4
Journal of world business : JWB
4
Journal of career development
3
Journal of managerial issues : JMI
3
Marketing management : a cultural perspective
3
Psychology & marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Asian business & management
2
Australasian marketing journal
2
Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
2
Industrial relations : a journal of economy & society
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of organizational change management
2
Journal of the Academy of Marketing Science
2
Management international review : mir ; journal of international business
2
SAM advanced management journal : amj
2
Strategic management journal
2
The journal of consumer marketing
2
Academy of Management journal : AMJ
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in global leadership
1
Annals of economics and finance
1
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ECONIS (ZBW)
248
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1
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
2
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
3
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
4
New deal, new patriots : how 1930s government spending boosted patriotism during World War II
Caprettini, Bruno
;
Voth, Hans-Joachim
- In:
The quarterly journal of economics
138
(
2023
)
1
,
pp. 465-513
Persistent link: https://www.econbiz.de/10013547733
Saved in:
5
Buying US products and services : religiosity, animosity, and ethnocentrism of young consumers
Sadiq
;
Ahmad, Muhammad Salman
- In:
Journal of Islamic marketing
14
(
2023
)
5
,
pp. 1188-1210
Persistent link: https://www.econbiz.de/10014313874
Saved in:
6
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
7
China and U.S. organizational culture via value statements : an emic-etic yin-yang approach
Koch, Bradley J.
;
Koch, Pamela Tremain
;
Deng, Yiheng
- In:
Asian business & management
22
(
2023
)
3
,
pp. 1094-1130
Persistent link: https://www.econbiz.de/10014327769
Saved in:
8
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
9
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
10
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
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