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type:"article"
~subject:"Internationales Marketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Patriotismus"
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Internationales Marketing
United States
National culture
1,917
Nationalkultur
1,917
Cultural identity
557
Kulturelle Identität
557
Consumer behaviour
423
Konsumentenverhalten
423
Welt
312
World
312
Corporate culture
296
Unternehmenskultur
296
Cross-cultural management
276
Interkulturelles Management
276
Culture
265
China
235
Comparison
230
Vergleich
230
Kultur
220
national culture
170
USA
162
Social values
161
Soziale Werte
161
Multinationales Unternehmen
148
Transnational corporation
148
Designation of origin
106
Herkunftsbezeichnung
106
International marketing
90
Brand image
80
Markenimage
80
Führungsstil
77
Leadership style
77
Business start-up
73
Unternehmensgründung
73
Entrepreneurship
72
Entrepreneurship approach
72
Führungskräfte
68
Hofstede
68
Managers
68
India
66
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Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
241
Aufsatz im Buch
40
Book section
40
Case study
8
Fallstudie
8
Language
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English
238
German
2
French
1
Author
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Cleveland, Mark
5
Mooij, Marieke K. de
4
Singh, Nitish
4
Lee, Wei-Na
3
Manrai, Ajay K.
3
Aashish, Kumar
2
Apil, Ali Riza
2
Balabanis, George
2
Bartikowski, Boris
2
Brettel, Malte
2
Brewer, Paul
2
Capece, Guendalina
2
Craig, C. S.
2
Di Pillo, Francesca
2
Diehl, Sandra
2
Douglas, Susan P.
2
Engelen, Andreas
2
Iribarne, Philippe d'
2
Jin, Byoungho
2
Kumar, V.
2
Laroche, Michel
2
Manrai, Lalita A.
2
Mueller, Barbara
2
Neese, William T.
2
Nelson, Michelle R.
2
Papadopoulos, Nicolas G.
2
Raman, Prashant
2
Ryan, Ann Marie
2
Sayfullin, Salavat
2
Sharma, Piyush
2
Treadway, Darren C.
2
Tsai, Wanhsiu Sunny
2
Venaik, Sunil
2
Yalcin, Serkan
2
Yoo, Jinnie Jinyoung
2
Zhang, Jing
2
Adhikari, Dev Raj
1
Ahmad, Muhammad Salman
1
Akram, Aneela
1
Akram, Muhammad Shakaib
1
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Cross cultural management : an international journal
16
Journal of business research : JBR
13
Journal of international consumer marketing
13
International marketing review
11
Journal of global marketing
11
Journal of global information management : an official publication of the Information Resources Management Association
5
International journal of cross cultural management : CCM
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international marketing
4
Journal of world business : JWB
4
Journal of career development
3
Journal of managerial issues : JMI
3
Psychology & marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Asian business & management
2
Australasian marketing journal
2
Industrial relations : a journal of economy & society
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of organizational change management
2
Journal of the Academy of Marketing Science
2
Management international review : mir ; journal of international business
2
SAM advanced management journal : amj
2
Strategic management journal
2
The journal of consumer marketing
2
Academy of Management journal : AMJ
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in global leadership
1
Annals of economics and finance
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
241
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1
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
2
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
3
China and U.S. organizational culture via value statements : an emic-etic yin-yang approach
Koch, Bradley J.
;
Koch, Pamela Tremain
;
Deng, Yiheng
- In:
Asian business & management
22
(
2023
)
3
,
pp. 1094-1130
Persistent link: https://www.econbiz.de/10014327769
Saved in:
4
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
5
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
6
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
7
Buying US products and services : religiosity, animosity, and ethnocentrism of young consumers
Sadiq
;
Ahmad, Muhammad Salman
- In:
Journal of Islamic marketing
14
(
2023
)
5
,
pp. 1188-1210
Persistent link: https://www.econbiz.de/10014313874
Saved in:
8
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
9
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
10
New deal, new patriots : how 1930s government spending boosted patriotism during World War II
Caprettini, Bruno
;
Voth, Hans-Joachim
- In:
The quarterly journal of economics
138
(
2023
)
1
,
pp. 465-513
Persistent link: https://www.econbiz.de/10013547733
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