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type:"article"
~subject:"Sponsoring"
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Sponsoring
Sport event
1,691
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1,691
Sports
550
Sport
548
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468
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468
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392
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Lacey, Russell
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Scheinbaum, Angeline Close
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Cornwell, T. Bettina
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4
Jensen, Jonathan A.
4
Koenigstorfer, Joerg
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Nufer, Gerd
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Séguin, Benoit
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3
Boronczyk, Felix
3
Breuer, Christoph
3
Chanavat, Nicolas
3
Filo, Kevin
3
Ko, Yong Jae
3
Koronios, Konstantinos
3
Mazodier, Marc
3
Morgan, Ashlee
3
Nadeau, John
3
Quester, Pascale
3
Reisinger, Heribert
3
Takeda, Fumiko
3
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2
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Funk, Daniel C.
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Gee, Sarah
2
Giannoulakis, Chrysostomos
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Goukasian, Levon
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International journal of sports marketing & sponsorship
13
International journal of sport management and marketing : IJSMM
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of business research : JBR
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
9
Sport management review
8
European journal of marketing : EJM
7
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport finance
4
Journal of advertising research
4
Asia Pacific journal of marketing and logistics
3
Applied economics
2
International journal of enterprise network management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of sports economics
2
Journal of strategic marketing
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Sport, Business and Management : an international journal ; SBM
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied financial economics
1
Applied financial economics letters
1
Business horizons
1
Consumer behavior review : CBR
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Handbook on the economics of professional football
1
Human resource management
1
International advances in economic research
1
International journal of advertising : the review of marketing communications
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of business innovation and research : IJBIR
1
International journal of leisure and tourism marketing : IJLTM
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ECONIS (ZBW)
171
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
3
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
4
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
5
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
6
Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
7
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
8
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
9
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
10
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
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