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type:"book"
type_genre:"Fallstudie"
~isPartOf:"PhD series / Copenhagen Business School"
~isPartOf:"Premier reference source"
~person:"Samanta, Irene"
~subject:"Climate change"
~subject:"Geschäftsmodell"
~subject:"Lieferkette"
~subject:"World"
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Strategic marketing in fragile economic conditions
Samanta, Irene
(
contributor
)
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2014
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--
Persistent link: https://www.econbiz.de/10010414992
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