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Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel
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2016
Persistent link: https://www.econbiz.de/10011452030
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Nachfragerorientierte Präferenzmessung : Bestimmung zielgruppenspezifischer Eigenschaftssets auf Basis von Kundenbedürfnissen
Steiner, Michael
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2007
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Persistent link: https://www.econbiz.de/10013515513
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Informative advertising and product differention
Christou, Charalambos
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2003
Persistent link: https://www.econbiz.de/10001927939
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