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type:"book"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Schriftenreihe Sportökonomie in Forschung und Praxis"
~isPartOf:"Wirtschaftswissenschaft"
~person:"Cianfrone, Beth A."
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International journal of sport management and marketing : IJSMM
Schriftenreihe Sportökonomie in Forschung und Praxis
Wirtschaftswissenschaft
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ECONIS (ZBW)
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Special issue: advances in advertising and sponsorship effectiveness
Cianfrone, Beth A.
(
ed.
);
Dees, Windy
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011504191
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