Special issue: advances in advertising and sponsorship effectiveness
guest editors: Dr. Beth A. Cianfrone, Dr. Windy Dees
| Alternative title: | Advances in advertising and sponsorship effectiveness |
|---|---|
| Year of publication: |
2014
|
| Other Persons: | Cianfrone, Beth A. (ed.) ; Dees, Windy (ed.) |
| Publisher: |
Olney : Inderscience Enterprise |
| Subject: | Sponsoring | Sponsorship | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | Seite 233-359 |
|---|---|
| Series: | International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. volume 15, nos. 5/6 (2014) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011504191